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Channel 4 would be showing ten selected races live without advertisements and every race even live were to be shown as highlights. Channel 4 was the first free-to-air station that ran without commercial breaks during its ten live races.
Channel 4 also showed the race and associated events of the British Grand Prix and final race weekend. Qualifying highlights for live races were only shown if they were live races in Asia.
Live race coverage was produced by Whisper Films, with North One Television to produce accompanying programmes. Channel 4 also announced that " The Chain " by Fleetwood Mac would be their title music, the song previously used by the BBC's coverage. For the first two years of Channel 4's coverage, the sponsor was travel site Kayak.
They were replaced for the season by audio company Bose. In September , it was announced that Channel 4 had agreed to a sub-licencing agreement with Sky, under which it broadcasts free-to-air highlights of all races, and live coverage of the British Grand Prix.
As part of the arrangement, Sky will have rights to carry full series of Channel 4 dramas on-demand, while Channel 4 also acquired free-to-air rights to the Sky drama Tin Star. On 13 March , three days before the first Grand Prix of the season , it was revealed that Channel 4 will not be permitted under their agreement with Sky to interview drivers in the "pen", hold interviews in the pit lane or hold a grid walk.
Furthermore, Channel 4 must adhere to these and other restrictions in order for Sky to consider agreeing to the same arrangements in