Evolution Of Sports Broadcasting In India

Monday, November 4, 2019 10:40:51 PM

Indian athletes and audiences showed their passion for multi-sports throughout the year. The Men in Blue also put up a tough fight against three of the strongest cricketing superpowers, South Africa, England and Australia ongoing.

DD Sports, the sleeping giant of Indian sports broadcasting, is showing no signs of waking up

Updated: Mar 14, , Venkateish is a veteran in the sports broadcasting industry.

Special Report: Broadcast technology

The Premier Hockey League was also his brainchild. Although he was not directly involved with sports broadcasting during his stint with Dish TV, he kept a tab on the sector. Venkateish feels the current phase of creating sports leagues and state of programming has gone down immensely.

For some reason, the sector seems to be obsessing with experimentation with new leagues, something that seems to have quickly become the flavour of the season.

History & Evolution of Sports Broadcasting

The psyche of the sports fan demands high-quality sporting action with the best quality of talent. Unfortunately, at present, analysis and quality of sports broadcasting have nosedived.

Sports OTT: The Future of Sports Broadcasting?

We are committed to giving audiences more options to watch more of the sports they crave, as well as those that have traditionally been underserved-horse-racing, rugby, golf and cycling. Over the years, due to commercial considerations, most sports broadcasters have become predominantly cricket broadcasters.

While Discovery will also participate in bringing cricket to Indian fans, the goal with DSPORT is to provide a balanced coverage spanning several sporting genres with an important objective-to promote plurality of sports consumption and to make sure that the underserved sports fan is not neglected," Venkateish says.

Having engaged with multi-system operators MSOs and gone through the demanding process of ensuring the channels reach households, Venkateish knows that it is important to have a positive relationship with the most important stakeholders, the MSOs and DTH companies.

However, DSPORT is part of the Discovery family just as Eurosport is, so we have the ability to tap into the vast global resources, expertise and network of the Discovery brand and that includes access to senior executives like Peter as and when required," Venkateish says.

Sports Law In India

Venkateish says he has some similar ideas and would also look at acquiring local sports properties. Programmes like SportsCenter and Super Selector are still etched in the minds of sports viewers.

DD Sports was the official broadcaster of the senior national badminton championships earlier this month and apart from the quality of production and graphics, which seemed at least from a decade ago, the commentators and anchors kept goofing up with names and rankings of the players. When there is no live event happening, the channel only shows reruns of past tournaments, again rather poorly produced.

I also believe local programming will be key, and we will pick up rights in future," he says. Read more on.

  • We have seen an abundance of live streams available to watch Wimbledon for several years.
  • Emergence of Sports Law in India Sports law is an umbrella term to describe legal issues related to various sports in both amateur and professional sports, national as well as international writes Gaurang Kanth.
  • The Supreme Court, last week, upheld a Delhi high court ruling of and said that Prasar Bharati can air the feed it gets from private sports broadcasters only on its terrestrial network and its own DTH direct-to-home platform, Free Dish. This comes as a big relief to Star India Pvt.
  • The entertainment channels of Star India, the Indian unit of Rupert Murdoch's News Corp empire and the company that Shankar leads as chief executive, are back firmly at the No. Revenues, estimated at nearly Rs 6, crore, have expanded at 25 per cent in the last five years - vaulting it to among India's biggest media companies.
  • Share New Delhi: Private sports broadcasters in India are headed towards an uncertain future thanks to the governmental pressure due to which they are mandated to share sporting events of national importance with Prasar Bharati. This isn't all.
  • He is also focused on creating deeply local media assets in the region. He took over the leadership of Star India in and since then has transformed Star into one of the largest and most successful media companies in Asia.

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