Email The Super Bowl is upon us, and that means it's time for another team to see if they can beat the New England Patriots. This year, it's the Los Angeles Rams. If you don't care about either of those teams, we've included two fluffier alternatives. Regardless of which show tickles your fancy, it's sometimes tough to figure out how to stream it without a cable subscription.
A new offering from Turner Sports promises to remedy that problem. The TV company will launch a streaming app in the US on April 7 that tells viewers how to watch live sporting events across streaming, TV, and radio, the company announced today at a media event in New York City.
The app will also have thousands of live games that fans can pay to stream individually through the service, or subscribe to a sports league like the NBA through a deal with NBA League Pass.
The app will be free at launch, and the paywall will go up sometime in the summer, Turner said. The pricing and packages are still be finalized.
Turner president David Levy said the company is playing with a cent deal for single games. Last month, CBS Sports also released a streaming sports news channels with coverage, news, highlights, and analysis from across its sports properties.
None of these services are true replacements for their TV counterparts. Sports are one of the few mainstays of appointment TV that people still gather to watch live.
Sports TV networks still command top dollar from the cable, satellite, and digital providers that carry them, as well as from advertisers. Turner is toeing the line by setting itself up as an aggregator of sports content, wherever it lives.
Consumption is changing. This is just the next step.