You're not alone. This is a popular choice for many undergrads — and for good reason. Sports represents a multibillion-dollar a year industry, and millions of people every year fantasize about a possible future as a professional athlete.
This course has a special focus on managerial responsibilities when governing faculty, coaches, athletics directors, presidents, professional league commissioners, heads of professional league player associations, and owners.
This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans, and community. It also introduces students to theories on leadership as well as the tools and techniques required to effectively lead a sports organization from day to day.
Through this endeavor, students will gain an understanding of what can be anticipated and what will be needed to successfully compete in the global sports industry.
This course will examine marketing and communications concepts, strategies, methods, and issues as they relate to the sports industry.
Course content will focus on a framework that, when applied, will leverage sports to connect brands and consumers in measurable ways. The roles of public relations, mass media, and social media in sports communication within the amateur, collegiate, and professional ranks will also be covered.
Ultimately the goal of this course is to provide students with a conceptual, strategic, and technical understanding of sports marketing and communication as practiced at all levels.
This course will equip students with the financial and accounting acumen necessary for them to succeed as executives in sports organizations.
The goal here is to provide students with hands-on experience and relate theory to current events in preparation for real-time business challenges. Topics include fiscal and budgetary control, sports ownership, and the skills used in the day-to-day operations of professional and amateur sports organizations.
Students will focus on understanding the operation of sports media and communications at all levels of sports amateur, collegiate, professional , the role of sports in American society and how publicists, agents and sports marketers perform their jobs. The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of the operation and business of sports communications at all levels of sports.
Students will learn to analyze and apply the concepts and practices of sports communications through class lectures, writing assignments, guest speakers and a final project.
Topics include sports revenue streams, sales prospecting, the sales process, sales proposal development, sponsor solicitation, sponsor activation, ticket sales, sports broadcast and digital media, monetization of content, licensing, new business development, and the commercialization of technology.
Students will gain an understanding of the consumer needs that have determined the success of digital media, its differentiation and integration with traditional marketing channels and how sports teams, brands and properties have adapted to utilize within their own marketing strategies.
The course will further cover the evolution of sports content from wired to mobile consumption and how that has changed the dynamics of the metrics that determine winners and losers.
Issues identified, analyzed, and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency, and the application of ethics as a method in the decision-making and problem-solving process.
Featured topics include the analysis of goals and resources, development of revenue streams, design and planning, scheduling and operations, staff management, and the implementation of action deadlines. These core concepts are then related to the unique environment of sports.
Branding, as a tool to increase economic value, is linked to sports unique environment and the related economic behavior. This interdisciplinary course will focus on the business of putting on a global sporting event from the bidding process to the economic development and political implications involved with the building of facilities, security, sponsorships to game day execution and fan engagement.
The connection between the development of the economy of a country and sports is becoming stronger. MPSM Sports Business Analytics The use of data driven decision making for managers is an essential component of the future of the sports industry.
During this course, students will examine the use of analytical techniques and quantitative methods in the areas of marketing, ticket sales, and business operations.
Skills such as critical thinking, mathematical modeling, statistical analysis, predictive analytics and optimization are crucial skills needed by sport managers. The course seeks to develop and refine these skills in the business application area of sport management. Request Information.